Fluent Commerce has unveiled a new feature that integrates AI-powered A/B testing into its Fluent Order Management system. This innovative update enables retailers to test two sets of order sourcing logic in real time, allowing them to compare results and select the most efficient strategy. The feature aims to optimize order sourcing decisions based on key performance metrics such as net margin, fulfillment costs, and delivery times, all while minimizing disruptions to the customer experience.
Optimizing Order Sourcing with AI
The new A/B testing feature is designed to help retailers enhance their order management processes. By running two sets of sourcing logic in parallel for live orders, businesses can measure outcomes based on various factors like cost, speed, and customer satisfaction. Fluent Commerce provides retailers with the ability to configure test scenarios to prioritize objectives such as reducing delivery costs or improving fulfillment speed.
“The ability to test sourcing logic in real time allows retailers to move from guessing to knowing, making data-driven decisions that improve profitability and efficiency,” said Graham Jackson, CEO of Fluent Commerce.
Real-Time Testing and Seamless Integration
Fluent Commerce’s AI-driven A/B testing runs on live orders, ensuring that the system adapts without disrupting daily operations. Unlike traditional static rules, this dynamic testing process enables retailers to continuously refine their sourcing strategies. The AI also ensures that once a successful sourcing logic is identified, it can be automatically applied across the system to improve long-term efficiency.
With this tool embedded directly within Fluent Order Management, retailers can seamlessly compare sourcing strategies using actual inventory and fulfillment data. This system allows for quick adjustments, providing a more responsive approach to meeting customer demands and optimizing supply chain operations.
Benefits for Retailers
Retailers benefit from this innovation by gaining insights into which sourcing logic performs best in real-world conditions. The AI-powered testing feature helps businesses measure key metrics, including:
- Net margin
- Fulfillment and delivery costs
- Split shipment rates
- Order-to-door time
- Average delivery distance
Moreover, Fluent Commerce links delivery distance with carbon impact calculations, enabling retailers to optimize both efficiency and sustainability in their operations.
Looking Ahead: AI-Powered Order Sourcing for the Future
The integration of A/B testing into Fluent Order Management is part of Fluent Commerce’s broader strategy to drive more autonomous decision-making in the retail sector. By utilizing AI to continuously refine sourcing logic, businesses can not only improve their operational efficiency but also position themselves for sustained growth in an increasingly digital marketplace.
The system’s ability to provide actionable, data-driven insights means that retailers are no longer reliant on static rules or guesswork. As Graham Jackson emphasized, the feature marks a significant step toward more intelligent, automated optimization of order sourcing.
