Allegro Group, a prominent Polish e-commerce company, has reached a significant deal to sell its operations in Slovenia and Croatia to the German private equity firm Mutares. This sale includes Mimovrste, a well-known Slovenian online retailer, and the Croatian Internet Mall. The move is part of Allegro’s efforts to streamline its operations and improve its financial results after facing challenges in these regions.
Strategic Move to Enhance Financial Outcomes
The decision to sell these subsidiaries comes after Allegro Group’s Mall South segment posted consistent losses. In September 2025, Mall South’s adjusted EBITDA showed a loss of almost EUR 5.7 million, marking a year-over-year decrease in both GMV and revenue. With a total GMV of EUR 91.9 million and revenue of EUR 69.13 million, the segment experienced a decline of 6.7% and 7.8%, respectively.
By signing a binding share purchase agreement with Mutares, Allegro expects the divestment to have a positive effect on its overall financial profile. The sale is anticipated to eliminate the operating losses of Mall South, improving the company’s Adjusted EBITDA by removing these underperforming assets from its portfolio.
A Focus on Streamlining Operations
Mimovrste, the Slovenian online retailer, has been struggling with losses for years. By selling its stake in the business, Allegro Group hopes to reduce its exposure to underperforming markets and refocus its efforts on more profitable operations. While the sale is expected to generate a non-recurring negative impact of approximately EUR 55.8 million, the long-term benefits include improved operational efficiency and enhanced profitability.
What’s Next for Allegro Group?
Despite the financial challenges in the South Eastern European markets, Allegro remains a dominant player in Poland and several other European regions. With this strategic divestment, Allegro is expected to strengthen its core operations and redirect resources towards more profitable areas. As the company focuses on streamlining its portfolio, the sale marks a pivotal step in Allegro’s journey to recover from its losses and align its operations with future growth potential.
Allegro Group’s decision to sell its Slovenian and Croatian operations to Mutares represents a critical move towards financial restructuring. By shedding its underperforming assets in these regions, Allegro can concentrate on optimizing its core business and enhancing overall profitability. This strategic shift highlights the company’s focus on sustainable growth and adapting to the evolving demands of the e-commerce landscape.
